Blankets & Wine

Challenge

Blankets & Wine wanted to translate their vibrant in-person festival experience into a consistent, engaging digital presence, one that would keep audiences connected between events and reignite their brand across platforms.

Solution

Over several festival editions, Femmepurial Studio managed their social media presence end-to end and provided live event coverage. We created monthly content calendars, aligned messaging with the marketing team, posted in real time from the festivals, and built full post-event content libraries. Our team also collaborated with the founder to bring cohesion, strategy, and structure back to the brand’s online expression.

Impact:

The results were undeniable:

  1. TikTok grew 10x, from under 500 to over 5,000 followers
  2. Instagram gained over 35,000 new followers
  3. Engagement surged and brand consistency was restored
  4. Each event became a digital moment in its own right, with content that extended the experience beyond the venue and into the culture